Overview
Niko Apparel Systems operates multiple apparel brands including RegattaSport, Team Headquarters, and Aegis Impact. The mandate was to lead digital commerce strategy and growth across Shopify and Amazon simultaneously.
What Was Done
- Led end-to-end Shopify and Amazon channel management across three brand identities
- Managed and optimized paid advertising across Meta, Google Shopping, and Amazon Ads
- Applied SEO, CRO, and analytics workflows to improve conversion rates and customer experience
- Managed integration of 3D product customization tools, acting as liaison between internal teams and external web dev and 3D modeling contractors
- Evaluated and implemented e-commerce apps to streamline platform performance